PALITRA: The Founder’s First Interview. Artur Galstyan on Tobacco, Flavors, and Future Plans

The first in-depth interview with Artur Galstyan, founder of PALITRA hookah tobacco. How the brand started, how the flavors are built, and what comes next. We talked about Artur's path before PALITRA, the launch and the early mistakes, the product lines — the core range, Heavy and Aivazovsky — the Russian and Armenian markets, and plans he has never shared publicly before. This is the first detailed interview about PALITRA, and Artur's first interview. ⏱ Timestamps 00:00 — What is this conversation about? 01:08 — Who is Artur Galstyan? 06:34 — How did the idea for PALITRA come about? 12:48 — The first 10 flavors 14:15 — Production in Saint Petersburg 18:09 — The old packaging and circumventing the law 19:49 — Why Palitra? 26:30 — The Classic Line 28:52 — The Heavy Line 32:20 — The Armenian market 39:45 — Love 66 41:00 — Palitra Boosters 46:47 — Which countries is Palitra available in? 47:28 — Palitra’s new gastro flavor 50:03 — The flavor Artur is most proud of 52:50 — Sarduri in every home