Albert Badalyan, DARKSIDE’s brand ambassador, stopped by Overpack, and we talked about everything that usually stays behind the scenes. Albert shared how he got into the hookah industry, where he started and how he grew into his current role. We discussed what a brand ambassador actually does, how DARKSIDE works from the inside and what the business looks like beyond the packaging and the advertising. This isn’t a promo video. It’s an honest, down-to-earth conversation about the profession, the people and a brand most of us only know from the tin on the shelf.
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